Practo · ATRP — AI To Run Practo

AI Agents
Rollout Path
Headcount & EBIT Impact

Seven AI agents are replacing manual headcount across patient care, provider support, growth, and policy functions. Each card shows the headcount delta and the monthly EBIT impact that delta is expected to unlock.

Agents Live 4 of 7
Total HC Before 245
Total Target HC 136
Total HC Delta 109
Total Monthly EBIT Impact ₹216.6L
Ally
37
HC freed · ₹16.3L/mo
Caro
13
HC freed · ₹5.7L/mo
Aisha
11
HC freed · ₹4.8L/mo
Sage
24
HC freed · ₹130.6L/mo
Gatekeeper
24
HC freed · ₹10.6L/mo
Scout
—
₹15.2L/mo · GMV-linked
Matty
—
₹33.5L/mo · POC stage
Agent Rollout
Each agent's headcount and EBIT contribution

Click any card to expand its full mandate and the deep-link to its detailed tracker. Live agents in teal, POC-stage in blue, pending requirements in amber.

A
Ally
Patient CareNavigation Agent
Live · Active Development
Before
74
Target
37
Delta
37
Monthly EBIT impact ₹16.3L
Mandate & tracker →
Mandate
Run multi-channel patient engagement before and after booking to drive higher attributed walk-ins.
Open Ally's detailed tracker →
C
Caro
Patient Support Agent
Live · Active Development
Before
20
Target
7
Delta
13
Monthly EBIT impact ₹5.7L
Mandate & tracker →
Mandate
Provide first-line support to patients across all Practo products — answer policy and process questions, look up orders and subscriptions, and help cancel, reschedule, refund or modify what they bought (consults, plans, surgeries, diagnostics, pharmacy).
Open Caro's detailed tracker →
Ai
Aisha
Provider Support Agent
POC ETA 18th June
Before
19
Target
8
Delta
11
Monthly EBIT impact ₹4.8L
Mandate & tracker →
Mandate
Provide first-line support to providers (doctors, clinics, hospitals) — answer policy/process questions, look up products and subscriptions (Prime, Reach, Ray) with status and billing, and help them get help, cancel, modify or upgrade.
Tracked metric: Consumer Experience Score

Open Aisha's detailed tracker →
S
Sage
Provider Hunting Agent
POC Live
Before
61
Target
37
Delta
24
Monthly EBIT impact ₹130.6L
Mandate & tracker →
Mandate
Hunt and convert providers from unmonetised to paid — plan Reach/Prime fit, run outreach, negotiate pricing and offers, and create the contract/order. Avatars: Sage for Prime, Sage for Reach.
Open Sage's detailed tracker →
G
Gatekeeper
Policy Agent
Requirement doc ETA 17th May
Before
71
Target
47
Delta
24
Monthly EBIT impact ₹10.6L
Mandate & tracker →
Mandate
Verify doctor identity and qualifications against medical-council registries and submitted documents, and assign the correct specialty/sub-specialty tags so doctors surface against the right specialty and procedure keywords.
Open Gatekeeper's detailed tracker →
Sc
Scout
Web Agent
POC Live
Before
—
Target
—
Delta
—
Monthly EBIT impact ₹15.2L
Mandate & tracker →
Mandate
Crawl the web for new doctor/clinic/hospital establishment data and content; normalise, dedupe and ingest it into Practo's provider database to expand listings coverage.
Tracked metric: GMV

Open Scout's detailed tracker →
M
Matty
Growth Marketing Agent
POC ETA 1st July
Before
—
Target
—
Delta
—
Monthly EBIT impact ₹33.5L
Mandate & tracker →
Mandate
Continuously optimise paid marketing campaigns (Google, Meta, programmatic) with micro bid, budget, audience and creative adjustments at the specialty x locality cluster level — anchored on Practo's real contribution margin per booking, not just CPA/ROAS.
Open Matty's detailed tracker →
Complete data
All agents · headcount and EBIT impact

How to read: Delta is headcount freed up by each agent (Before HC − Target HC). Monthly EBIT impact = Delta × ₹44,000 per head, expressed in lakhs. Agents without headcount targets (Scout, Matty) are tracked on GMV and marketing efficiency instead.

AgentFunctionBefore HCTarget HCDeltaMonthly EBIT (₹L)Status
Ally Patient CareNavigation 7437 37 16.3 Live
Caro Patient Support 207 13 5.7 Live
Aisha Provider Support 198 11 4.8 POC · 18 Jun
Sage Provider Hunting 6137 24 130.6 POC Live
Gatekeeper Policy 7147 24 10.6 Req doc · 17 May
Scout Web / Listings —— — 15.2 POC Live
Matty Growth Marketing —— — 33.5 POC · 1 Jul
Total
Across all 7 agents		 245 136 109 216.6