India's leading healthcare platform, partnering with Apollo to deliver a premium, priority patient experience across the network.
Prepared for the Marketing Leadership, Apollo Hospitals · July 2026
Our founding belief
The best medical outcomes are built on two cornerstones —
hospital infrastructure and
surgeon experience.
Hospital infrastructure
Advanced OTs, ICUs and diagnostics — and the well-oiled clinical teams around them. Care pathways run best inside an established hospital ecosystem, not around it.
Surgeon experience
Outcomes track the surgeon's depth of practice. Assured is anchored on senior doctors with 15+ years of experience, verified through Practo's audit.
Two years of surgery-delivery data taught us this. Practo Assured was created to channel high-intent patients to the hospitals that already have both — which is why Apollo, with its infrastructure and senior surgical talent, is the partner this model was designed for.
Why Practo
India's leading healthcare company
Practo powers discovery, consultations and end-to-end surgery experiences at scale — the foundation for what Assured delivers to partner hospitals.
~11M
Monthly platform users for consultations, doctor discovery & appointment bookings
~14,500
End-to-end surgery experiences delivered in FY25, across Cardio, GS, OBGYN & more
~2M
Patient stories on Practo helping patients make informed treatment choices
₹3,000 Cr
Current GMV on Practo (FY25) — 5% of the digital healthcare TAM
₹9,000 Cr
Target GMV by FY30 — 15% market share of the digital TAM
The journey so far
Building the new-age healthcare delivery experience
PHASE 1
Clinic & hospital software
2008 — Practo Ray launches; now used by 20,000+ doctors
PHASE 2
Consumer platform
2013 — Practo platform; 16 Cr patient visits a year
2021 — Practo Care Surgeries (PCS) with 150+ partner hospitals
2023 — Practo Assured: partnering with the best hospitals & doctors in India
The insight behind Assured: after reviewing two years of PCS data, we saw that the best outcome for the patient comes from leveraging the hospital's existing well-oiled team and infrastructure — that insight led to Practo Assured.
What patients want
Quality, convenience and payment ease drive provider choice
1
Symptom recognition + initial consult
2
Diagnosis & treatment plan
3
Payment & financial considerations
4
Hospital & doctor selection
5
Surgery & post-op care
THE PATIENT JOURNEY WE SEE ACROSS 15,000+ PATIENT INTERACTIONS
1
Quality of treatment
Reputation of the hospital
Doctor experience
Experiences of past patients
2
Hassle-free surgery & IP experience
Assistance and handholding through the hospital stay
3
Payment ease
Preferred insurance provider available
Loan and discount options
What matters most to them — the #1 driver is quality: hospital reputation and doctor experience. Exactly where Apollo leads.
Quality, made visible
Practo's audit showcases doctor ratings & hospital infrastructure
A comprehensive audit process sits behind every Assured listing — turning Apollo's clinical strength into third-party-validated trust at the patient's moment of choice.
Experienced doctors
Assured is anchored on senior doctors with 15+ years of experience.
Doctor ratings
Ratings built from verified patient reviews on the Practo platform.
Hospital Excellence Rating
Practo's proprietary rating of the hospital, aiding the patient's decision-making.
Infrastructure showcased
Further infrastructure detail on the profile to showcase hospital quality.
For a marketing leader: this is earned trust — Apollo's quality story told by data and patients, not just advertising.
The Assured network
Home to India's leading healthcare providers
Practo Assured includes elite hospitals chosen for exceptional facilities, cutting-edge technology and experienced medical staff — 500+ hospitals already run on the Assured model.
This exclusivity signifies industry leadership, setting benchmarks for quality and innovation in medical care.
Being on Assured distinguishes a hospital as meeting the highest standards of healthcare excellence — attracting discerning patients seeking the best care.
The network fosters a community of top-tier hospitals dedicated to continuous improvement and innovation.
500+
hospitals under the Assured model across India — a benchmark network Apollo would headline.
GROW YOUR TERTIARY DEMAND EXPONENTIALLY WITH PRACTO
Incremental footfall
Boost customer demand
₹
Increase your topline
Better customer experience
Maximise financial gains
Assured vs Prime
Assured is Practo's premium listing tier
Built for brands like Apollo that want priority visibility, exclusive access to corporate and surgical-intent leads, and dedicated conversion support. Five differentiators drive the growth in leads and conversion:
1
Priority listing
Assured listings always sit at the top of the search page.
2
Exclusive corporate leads
Corporate leads flow exclusively through the Assured network.
3
Dedicated Care Plan
A dedicated care plan runs on the Assured network.
4
Surgical-intent demand
Surgical keyword campaigns and surgical-intent leads from App & Web are passed to the Assured network.
5
300+ member AI-backed call centre
Calls every lead, manages pre-OPD & post-OPD, and handholds IP cases through the entire patient journey.
The demand engine
How patients discover you — and how we amplify it
TWO DISCOVERY JOURNEYS ON PRACTO
Journey 1 — Need-first discovery
The patient tells us what they need, within their location — we show them the doctors listed on our platform.
Journey 2 — Second opinion
The patient has already been advised a surgery, and comes to Practo for a second opinion.
PRACTO ADDS MARKETING INITIATIVES
Digital marketing
Performance campaigns on Google, Facebook and Instagram.
Practo ecosystem visibility
Boosted visibility across the Practo platform and app.
Community campaigns
Campaigns designed to create larger awareness in targeted communities.
Boosting demand via online visibility — organic discovery on the platform plus paid amplification, all routed to the Assured network.
Proof point
Apollo Sheshadripuram — what happens when Assured switches on
240 → 417
Avg. monthly leads, Prime vs Assured
+73.75%
Lead growth on this account
6
Active months on Assured
31
Doctors on Assured with 15+ yrs experience
Monthly leads — 3 months pre vs post switch to Assured (Dec 2025)
Prime leadsAssured leads
Leads jumped from a ~240 monthly average on Prime to 417+ on Assured — +73.75% in 6 active months, climbing from 310 in Dec to 516 by Mar. Across the Assured cohort in this view, leads grew 768 → 1,859 (+140.7%).
Projections on Assured
Full network potential — every Apollo hospital on Assured
Based on Practo's data and experience across 500+ hospitals under the Assured model.
₹24 Cr / month
projected monthly GMV with all Apollo Hospitals onboarded onto Assured
₹287.7 Cr
projected annual revenue across the network
2,532
Total doctors across the Apollo network
1,503
Doctors eligible for Assured
24,462
Projected monthly leads
13,454
Projected monthly OPDs (at 55%)
ASSUMPTIONS USED IN THE PROJECTION
55%
Lead → OP
30%
OP → Dx
10%
OP → IP
₹1,000
OP AOV
₹3,000
Dx AOV
₹1.5 L
IP AOV
Where the value sits
Facility-level breakdown — top accounts by projected annual revenue
Top 12 of 38 facilities shown — full list in the appendix. Full funnel working: “Apollo Hospital_Projections” (Google Sheets).
Marketing economics
Same funnel, more cost-effective per walk-in than Google or Facebook
Google
Cost per lead₹1,118
Lead → walk-in17.5%
True cost / walk-in₹6,391
Hospital ROI4x
Facebook
Cost per lead₹658
Lead → walk-in14%
True cost / walk-in₹4,699
Hospital ROI4.5x
Practo CPW
Leads100 leads sent direct
Lead → walk-in65%
True cost / walk-in₹1,500
Hospital ROI9x
Flat ₹1,500 per walk-in — no additional charge on diagnostics or in-patient revenue, no hidden charges. Roughly a quarter of Google's true cost per walk-in and a third of Facebook's; ROI more than double either.
Assured benefits continue on CPW: priority listing · exclusive corporate leads · cashless appointments access · surgical keyword campaigns & surgical-intent leads routed to the Assured network.
ROI on the Assured model
Three pricing structures — every one beats the alternatives
Model A — Lead-based (Assured)
₹900 / lead
Stage
#
GMV ₹
Practo ₹
Leads
100
—
90,000
OPD (50%)
50
50,000
0
Dx (30%)
15
45,000
0
IPD (10%)
5
7,50,000
0
Total
8,45,000
90,000
ROI
9x
Hospital revenue / walk-in
₹16,900
Model B — Per walk-in (CPW)
₹1,200 / walk-in
Stage
#
GMV ₹
Practo ₹
Leads
100
—
0
OPD (50%)
50
40,000
60,000
Dx (30%)
15
37,500
0
IPD (10%)
5
4,80,000
0
Total
5,57,500
60,000
ROI
9x
Hospital revenue / walk-in
₹11,150
Model C — Blended (OPD + IPD share)
₹300 / walk-in + 10% IPD
Stage
#
GMV ₹
Practo ₹
Leads
100
—
0
OPD (50%)
50
40,000
15,000
Dx (30%)
15
37,500
0
IPD (10%)
5
4,80,000
48,000
Total
5,57,500
63,000
ROI
9x
Hospital revenue / walk-in
₹11,150
All three models deliver ~9x ROI — well ahead of Google (4x) and Facebook (4.5x). Model A yields the highest hospital revenue per walk-in (₹16,900). Practo's standard CPW rate is a flat ₹1,500 per walk-in; the ₹1,200 / ₹300 figures illustrate alternate, more conservative funnel structures.
Clean measurement
How we attribute leads and revenue
Transparent attribution protects the partnership — every rupee of Practo-driven revenue is measurable and reconciled.
A
Practo vs direct hospital walk-in
Tracked via Qikwell MIS. Bookings converting during the cooling-off period are hospital-originated; leads converting after that period are attributed to Practo.
B
Doctor referrals vs Practo leads
First-touch attribution — if a doctor refers a patient prior to any Practo engagement, attribution stays with the doctor (subject to proof).
C
Insurance cases
Attribution based on monthly reconciliation post final settlement; variances between approved and received amounts are adjusted in the following cycle.
Next steps & way forward
Five steps from today to go-live
1
Proposal creation
Assign a SPOC to assist with the data required for proposal creation.
2
Practo audit
Assign a SPOC to coordinate the detailed hospital audit.
3
SOP closure
Hospital partners finalise the Medical & Ops SOP.
4
Contract signing
Practo shares a draft contract for partner input.
5
Go live
Scheduling system go-live, branding & customer-experience design, clinic-management software setup.
Practo runs the heavy lifting at every step — Apollo's asks are limited to a SPOC, SOP sign-off and contract review.
The proposal
Start with a pilot of 5–6 Apollo hospitals across India
Different geographies
Hospitals across varied markets and hospital sizes in India.
Validate performance
See how Assured performs across markets before committing the network.
Data-backed rollout
Build a stronger, data-backed case for a nationwide rollout.
Thank you — we await a time from your end for a follow-up meeting to take this forward and kick off Assured. Looking forward to working with Apollo.
Appendix
Facility-level breakdown — full list (1 of 2)
Ranks 13–27 of 38 by projected annual revenue.
Appendix
Facility-level breakdown — full list (2 of 2)
Ranks 28–38 of 38, with the network grand total. Full funnel working: “Apollo Hospital_Projections” (Google Sheets).