practo · B2CFY27 Strategy Offsite
The FY27 Annual Operating Plan · June 2026 → March 2027

From ₹10.2 to ₹14.9 crore a month —
and B2C to the doorstep of profit.

Eight businesses, three tracks, one platform. The FY27 AOP takes the monthly GM run-rate up 46% between June and the March exit, delivers ₹141 Cr of full-year gross margin, and swings EBIT-2 ₹19 Cr to near-breakeven.

+46%GM run-rate · Jun → Mar
Assured 2×₹281 → 545 L/month
−₹1 CrEBIT-2, from −₹20 Cr
44 → 72IP/day · on path to 100
Source: FY27 AOP workbookConfidential
practo · B2CThe Ambition

June to March: the run-rate climbs ₹472 L a month.

Monthly gross margin builds from ₹1,022 L in June to ₹1,494 L at the March exit. The build is deliberate: steady through the monsoon quarter, then compounding hard through Q4 as the levers stack.

1,022 1,157 1,216 1,494 Jun Aug Oct Dec Feb Mar-27
₹1,022 → 1,494 LMonthly GM · +46%
₹1,897 → 2,609 LMonthly revenue · +38%
₹561 → 888 LMonthly OM · +58%
+41% / +61%GM / OM YoY at exit
Monthly AOP build, ₹ Lakhs. Source: FY27 AOP workbook · B2C Table. A = Actual · G = Guidance · AOP = Annual Operating Plan.
practo · B2CThe FY27 P&L

Profitable in FY25, invested in FY26, back to breakeven in FY27.

The full-year B2C P&L. GM grows 23% on 35% revenue growth; overheads hold flat as we scale, so GM growth drops toward the bottom line. EBIT-2 recovers ₹19 Cr to −₹1 Cr — the cusp of profit.

B2C · ₹ CrFY25FY26FY27 AOPYoY
Revenue172.1190.8256.7+35%
COGS63.776.0115.6
Gross Margin108.5114.8141.1+23%
OMC · operating margin cost36.950.561.8
Operating Margin71.664.379.3+23%
OHC · overhead costs47.767.366.9−1%
EBIT-123.9−3.0+12.5+₹15.5 Cr
Central costs10.217.213.5
EBIT-213.7−20.2−1.0+₹19.2 Cr
+₹19.2 CrEBIT-2 improvement YoY
Flat OHC₹67→67 Cr while GM +23%
+₹12.5 CrEBIT-1 turns solidly positive
Source: FY27 AOP workbook · Final P&L Summary. ₹ Cr, full-year. B2C only — B2B & Data excluded.
practo · B2CWhere the climb comes from

The ₹472 L climb, business by business.

Monthly GM added between June and the March exit. Assured delivers over half; Consumer and Prime — both recovering businesses — deliver the next third. Every engine ends the year higher than it starts.

Assured
281 → 545
+264
Consumer
190 → 278
+88
Prime
284 → 359
+75
Reach
214 → 237
+23
POC
46 → 61
+15
UAE
5 → 11
+6
Partner API
2 → 4
+1
56%Of the climb is Assured
35%Consumer + Prime recovery
27% → 36%Assured share of monthly GM
Monthly GM per business (₹ L), Jun AOP → Mar-27 AOP. Source: FY27 AOP workbook · B2C Table.
practo · B2CThe Portfolio

Two groups, eight engines, one platform.

Care Navigation connects patients to providers (Prime, Assured, POC, Reach, Partner API, International). Consumer monetises the patient directly. Monthly GM, June → March exit:

Assured
281 545

+94% Hospital lead-gen on IP economics. The growth engine.

Prime
284 359

+26% Provider subscription. GTM flips positive in H2.

Consumer
190 278

+46% Direct-to-patient. GLP-1 powers the exit.

Reach
214 237

+11% Provider advertising, rebuilt sales engine.

POC
46 61

+33% Clinics 240 → 331 across three specialties.

UAE
5 11

2.2× Relations +68%, traffic +70%.

Partner API
7 39

5.6× Full-stack GM incl. downstream to Assured & Prime.

USA
Seed

Groundwork in FY27; a FY28 growth vector.

₹ L/month, Jun → Mar-27 AOP. Partner API shown full-stack (API tab) — its direct P&L line is 2→4. Source: FY27 AOP workbook.
practo · B2CFY26 → FY27

Five shifts that define the year.

FY27 isn't more of the same — it's a change in trajectory. These five shifts turn a −₹20 Cr business into a near-breakeven one.

01 · Acceleration

GM growth 6% → 23%

From a flat FY26 to a compounding FY27, with the run-rate exiting +41% YoY in March.

02 · Profitability

EBIT-2 −₹20 → −₹1 Cr

Overheads hold flat while GM grows ₹26 Cr. The gap to profit nearly closes in a single year.

03 · Mix shift

Assured 27% → 36% of GM

Assured becomes the largest engine by exit — the centre of gravity moves to hospital IP economics.

04 · Consumer turns

+46% run-rate growth

First sustained YoY growth since Jan 2025 — GLP-1 and a stronger Instant Cx base drive the exit.

05 · New engines

GLP-1, API, UAE

Zero-to-material lines: GLP-1 ₹64 L/month by exit, API full-stack 5.6×, UAE 2.2× — optionality for FY28.

The enabler

AI lowers cost-to-serve

An agent workforce (Ally, Caro, Aisha, Remi, Sage) carries volume at a fraction of human cost across every engine.

Source: FY27 AOP workbook (financials) · Weekly Review (agent workforce context).
practo · B2COperating Model

Three tracks carry the plan.

Every project ladders up to one of three owned outcomes, each with a single DRI — standing on a Platform-Excellence foundation and an AI-agent workforce.

Track 01 · Simer

IP Track

The Assured demand engine: relations, leads and conversion compounding into in-patient volume.

  • IP/day 44 → 72 by Mar-27
  • Leads 73K → 144K/month
Track 02 · Guddu

OM Track

Turning GM into profit — every business runs a lever-wise monthly OM build.

  • OM ₹561 → 888 L/month
  • +61% YoY at the exit
Track 03 · Kshitij

Supply Score

Unlocking latent GM in supply we already own — content and feature upgrades on live profiles.

  • Score 10% → 30%
  • ₹10.2 Cr/month latent GM

Foundations underneath: Platform Excellence 0.4 → 0.9 (the experience base) and the AI-agent workforce lowering cost-to-serve across all three tracks.

DRI = directly responsible individual. Targets from FY27 AOP workbook & review base tables.
practo · AssuredEngine 01 · The Flywheel

Assured — the engine that nearly doubles.

Monthly GM grows ₹281 → 545 L between June and March — 56% of the whole B2C climb. The flywheel: more relations → more leads → more walk-ins → more in-patient conversions → more GM to reinvest in supply.

Monthly GM · Jun → Mar-27
₹281 L → 545 L · +94%
+94%Monthly GM · Jun→Mar
44 → 72IP/day at exit · to 100
73K → 144KLeads/month · 2×
6.1K → 9.8KRelations exit · +60%

The next five slides unpack the engine: the lever walk that builds ₹276 L of monthly GM, the six numbers, the leads build, and the deep-dives on relations, churn and conversion.

Source: FY27 AOP workbook · Assured tab. DRI: Simerpreet Singh.
practo · AssuredThe Lever Walk

Seven levers build the Assured exit.

The AOP models every lakh of Assured GM growth. Against the May-26 base of ₹269 L/month, seven levers stack to the ₹545 L March exit — GTM net-add is half the story, and the model honestly nets off GM-per-walk-in dilution as the mix shifts.

May-26 base
269
base
+ GTM net-add
+137
50%
+ PEDA initiatives
+68
25%
+ Marketing
+42
15%
+ Conversion
+38
14%
+ Seasonality
+31
11%
+ API leads
+25
9%
− GM/walk-in mix
−63
−23%
Mar-27 exit
545
+276

Read: supply (GTM) and product-led demand (PEDA) are three-quarters of the growth; conversion and marketing compound on top. The −₹63 L mix effect is priced in — growth still nets +₹276 L.

Assured monthly-GM walk at Mar-27 vs May-26 base (₹ L). Percentages = share of gross adds. Source: FY27 AOP workbook · Assured tab GM-delta model.
practo · Assured / IP TrackThe Six Numbers

The Assured engine, in six numbers.

Each metric compounds quarter by quarter to the March exit. Volume doubles while conversion holds — the model grows on supply and demand, not on stretching funnel math.

MetricJunSepDecMar-27Jun→Mar
GM (₹L/mo)283351437545+93%
Leads / month73,00093,2991,17,5561,44,395+98%
Relations (exit)6,1397,2578,9749,826+60%
IP / day44505972+61%
Walk-ins / day8461,1291,3941,738+105%
Lead → Walk-in %35%35%36%37%+2 pp
₹222 → 240GM per walk-in visit (AoV)
₹13.9K → 15.3KIP + Dx AoV
47% → 68%ASP% · share of leads monetised
IP = in-patient conversion. Source: FY27 AOP workbook · Assured tab; ASP% from IP-track base table.
practo · AssuredDeep-dive · Demand

Doubling leads to 1.44 lakh/month.

Four stacked buckets take Assured from 73K (Jun) to 144K leads by March. GTM net-add — more supply generating more leads — is half; the rest is named, sized product and marketing initiatives.

May-26 base
67,080
base
+ GTM net-add
35,000
+35.0K
+ PEDA
17,338
+17.3K
+ Marketing
10,732
+10.7K
+ API
6,329
+6.3K
Mar-27 total
1,44,395

The initiative stack (leads/month at Mar-27):

CPT reduction 4.2K Abandoned-booking AI 3.9K Meta social 3.5K Search 2.0 3.4K Practo Sure 3.3K Reviews 3.2K Listing + card redesign 2.5K AEO / GEO 2.5K Hub 0.7K Conquest 0.6K
Lead build to Mar-27 (leads/month). PEDA = product-engineering-data-AI demand. Source: FY27 AOP workbook · Assured tab lead model.
practo · AssuredDeep-dive · Supply

Relations 6.1K → 9.8K: add more, lose less.

The supply base compounds two ways — a hunting-and-expansion machine adding ~380–490 net relations a month, and a churn programme that stops the leak. Both are modelled into every month of the AOP.

27 → 39KA logos live (of 54 identified)
2,261 → 3,350Relations inside KA logos
40% → 10%Hard churn (annualised)
<1%PID-level churn by Mar-27

Key levers

  • KA logo hunting — 12 more hospital groups live by March from the identified list of 54.
  • Unit expansion — go deeper in live logos: 990 units identified, penetration 40% → 60%.
  • Churn reduction — hard churn to 10% and payment-led (PID) churn under 1%, protecting every cohort added.

Key initiatives

  • Tier programme — Platinum / Gold / Silver account management with earmarked Reach inventory and joint quarterly growth plans.
  • Invoicing discipline — 90% of M-1 GM invoiced by the 15th; reconcile-and-punch on every large account.
  • Partner ROI dashboard — one transparent view of leads, walk-ins and revenue for every hospital.
Relations trajectory from FY27 AOP workbook · Assured tab; programme design from the IP-track review (Projects 1–4).
practo · AssuredDeep-dive · Conversion

Converting harder: lead → walk-in → IP.

More leads only matter if more convert. The AOP models Lead→Walk-in improving 35% → 37% and walk-in value rising ₹222 → 240 — modest on paper, worth ₹38 L/month of GM by March on the doubled base.

35% → 37%Lead → walk-in
846 → 1,738Walk-ins/day · +105%
10% → 15.5%Relations on CPW model
11% → 20%Leads on 2-way integration

Key levers

  • ATRP — AI tele-response lifts booking and walk-in conversion on inbound and post-OPD journeys.
  • CPW model mix — cost-per-walk-in deals align hospital incentives to show-ups; CPW walk-in conversion modelled 16% → 33%.
  • 2-way HIS integration — leads land directly in hospital systems; less leakage, better attribution.

Key initiatives

  • Ally orchestration — the booking agent runs the lead-to-book funnel at 107% of human efficiency at half the cost.
  • CPW migration — a defined list of 179 accounts moves to CPW/CPA/CPL; new hunting leads with a CPW-first pitch.
  • Integration pipeline — top-60 accounts (71% of leads) sequenced for 2-way integration through the year.
  • PFC calling & attribution — pre-final-consult confirmation and high-touch surgical-lead attribution to cut refunds.
Conversion model from FY27 AOP workbook · Assured tab; initiative set from IP-track review (Projects 5–6, Lead-to-IP).
practo · PrimeEngine 02 · Provider Subscription

Prime — the cash engine flips its GTM in H2.

Monthly GM recovers ₹284 → 359 L (+26%). The AOP is explicit about the shape: net txn adds stay negative through Q2, flip positive in October, and compound through Q4 — while product mix quietly upgrades underneath.

Monthly GM · Jun → Mar-27
₹284 L → 359 L · +26% (Nov–Dec dip modelled)
Oct-26GTM net turns positive
10% → 26%Prime AI share of txns
32% → 85%Supreme-425 migration
₹238 → 250Net blended AoV

Key levers

  • GTM flip — hunting scales to 4,722 txns/month while churn is cut to 3,574: net +1,148/month from December.
  • Prime AI mix — AI-plan transactions nearly triple (12.7K → 35.4K), taking 26% of the book at richer PFC.
  • Supreme-425 migration — 85% of Supreme moves to the 425 plan, lifting gross PFC ₹364 → 385.
  • Refund control — fraud-linked refund upside builds to +₹16 L/month.

Key initiatives

  • Sage — the AI sales agent — engages clinic-owner doctors on 2-way WhatsApp + Voice AI to build Prime pipeline; ₹30 L/month potential.
  • AI-led hunting — a growing share of new acquisition runs through AI qualification before field sales close.
  • Plan upgrades — structured migration of the base onto Supreme-425 and Prime AI plans.
Source: FY27 AOP workbook · Prime tab (txn, mix, PFC & refund model). GM ₹ L/month, B2C Table.
practo · POCEngine 03 · Point-of-Care Clinics

POC — 91 more clinics, three specialties.

The largest revenue line in B2C (₹790 → 1,032 L/month) on a thin ~6% margin. The AOP grows GM +33% the simple way: steady clinic net-adds every month in three specialty engines, at held unit economics.

Monthly GM · Jun → Mar-27
₹46 L → 61 L · +33%
SpecialtyClinics JunClinics MarNet add/moGM Mar (₹L)
Dental147189+4.837
Derma76109+3.625
Psych1733+1.82
Total240331+1061 (net)

Key levers: clinic net-adds (the volume driver) · held conversion per clinic and per-lead pricing · GM-per-lead improving ₹425 → 457 as the mix matures. Dedicated hunting headcount steps up 10 → 12 from July.

Source: FY27 AOP workbook · POC tab (specialty-level clinic model). GM net of refunds & reversals.
practo · ReachEngine 04 · Provider Advertising

Reach — a rebuilt sales engine on a leaner base.

Near-pure-margin advertising revenue troughs in July and rebuilds to ₹241 L by March. The AOP does it with fewer people selling more: headcount drops 119 → 85 while productivity per seller rises 30%.

Monthly GM · Jun → Mar-27
₹214 L → 237 L · +11% (Jul trough, then rebuild)
288 → 376Closures/month · +31%
₹3.4 → 4.4 LASPW per seller · +30%
₹18.9 → 26.4 LHunting MRR/month · +40%
+7%Price step on closures, Oct

Key levers

  • Seller productivity — average sale per seller-week rises 3.4 → 4.4 on a rationalised 85-person team.
  • New sales channels — Assured-KA and POC field teams start cross-selling Reach, ramping to 70 closures/month by September.
  • Pricing — average MRR per closure steps up 7% from October (₹6.8K → 7.2K).

Key initiatives

  • Reach incentive plan — dedicated incentives and daily sales cadences to restart the slot-sales motion.
  • FOS + hospital sales — Reach inventory pitched into Assured hospital relationships as a growth lever.
  • CRM & sales tooling — Reach selling workflow built into the sales stack for pipeline visibility.
Source: FY27 AOP workbook · Reach tab (channel-level closures × MRR model).
practo · Partner APIEngine 05 · The Rails

APIs turn Practo into rails — 5.6× in nine months.

Book, Teleconsult and Cashless APIs let partners transact on Practo's network. Full-stack GM grows ₹6.9 → 38.8 L/month — and most of it lands downstream as Assured and Prime volume, which is exactly the point.

Full-stack GM · Jun → Mar-27
₹6.9 L → 38.8 L · 5.6×
13 → 23Live partners
3.0K → 15.8KBook-API txns/month · 5×
1 → 5Teleconsult partners · 3.6K→13.3K consults
₹468 → 620Revenue per walk-in

Key levers

  • Partner adds — roughly one new partner a month; large-partner count 4 → 7.
  • Txns per partner — 250 → 879/month as integrations mature.
  • Downstream capture — API-originated leads flow to Assured (₹1.5 Cr FY27 GM) and Prime (₹0.7 Cr) on top of the ₹0.2 Cr direct line.

Key initiatives

  • Cashless network — scale cashless payments across Assured practices on the new payment stack.
  • Insurance rails — open the insurer category (HDFC Ergo, Jio, Narayana, Manipal Cigna conversations) with an underwriting-backed model.
  • API productisation — Video and Doctor-Selection APIs to unlock the teleconsult pipeline.
Source: FY27 AOP workbook · API tab. Full-stack = direct fees + downstream Assured/Prime GM; direct P&L line is ₹2 → 4 L/month.
practo · InternationalEngine 06 · Beyond India

UAE: 2.2× on supply, traffic and conversion together.

The AOP rebuilds UAE from ₹5 L to ₹11 L a month by moving all three levers at once: 68% more live relations, 70% more traffic, and booking-to-walk-in up five points. USA is seeded for FY28.

Monthly GM · Jun → Mar-27
₹5 L → 11 L · 2.2×
1,685 → 2,838Live relations · +68%
62K → 105KMonthly traffic · +70%
53% → 58%Booking → walk-in
₹4K / 7.5KGM per walk-in · RS / NRS

Key levers

  • Revenue-share supply — +400 RS relations land in Aug–Sep, the single biggest step in the model.
  • Winbacks — 400+ churned non-RS relations return through Sep–Oct.
  • Conversion — walk-in rate improves a point a quarter on better attribution and follow-up.

Key initiatives

  • Anchor hospital-group deals — large revenue-share partnerships (Aster-scale) as the proof point that accelerates the pipeline.
  • CRM-led attribution — move revenue tracking and lead follow-up into CRM to lift lead-to-walk-in.
  • Paid-marketing pilot — establish OM-positive acquisition before scaling spend.
Source: FY27 AOP workbook · UAE MP tab (traffic → booking → walk-in model). RS = revenue share.
practo · ConsumerEngine 07 · Direct-to-Patient

Consumer +46%: a stronger base, and one big new pool.

Monthly GM grows ₹190 → 278 L by March — the first sustained growth since January 2025. The climb splits cleanly: roughly two-thirds is GLP-1 ramping from zero, one-third is Instant Consult compounding; every other line holds.

Monthly GM · Jun → Mar-27
₹190 L → 278 L · +46%
~⅔ GLP-10 → ₹64 L/month by exit
~⅓ Instant Cx₹151 → 180 L/month
₹38.4 CrFY27 Consumer revenue
₹24.9 CrFY27 Consumer GM · +12%
Instant Cx ₹180 L/mo exit GLP-1 ₹64 L Prime Cx ₹17 L · held Health Plans ₹13 L · held Care Plans ₹3 L Retail Dx ₹2 L
Source: FY27 AOP workbook · Consumer tab (line-wise monthly guidance).
practo · ConsumerDeep-dive · The Base

The base: Instant Cx is the anchor.

Three-quarters of today's Consumer GM sits in Instant Consult — a ~74%-margin, high-frequency engine. The AOP grows it +19% by exit, funded by a deliberate step-up in marketing and discount investment that stays OM-positive.

₹203 → 242 LInstant Cx revenue/month
₹151 → 180 LInstant Cx GM/month · +19%
₹41 → 56 LMarketing invest/month
~74%Gross margin held

Key levers

  • Transaction growth — marketing and discount spend scales ~40% to buy profitable volume, heaviest in Q4.
  • Conversion — rides the Platform-Excellence gains (web 13→20%, app 26→40% conversion targets).
  • Managed base — Prime Cx and Health Plans held flat for cash while investment concentrates on growth lines.

Key initiatives

  • Instant coupon discounts — attach-led offers that lift conversion at controlled discount cost.
  • CRM outreach — targeted lifecycle campaigns, now run as a profit centre rather than a cost line.
  • Care Plans rebuild — subscriptions regrow on corrected economics (GM restated 20% → 30%).
Source: FY27 AOP workbook · Consumer tab (revenue, COGS, marketing & discount lines).
practo · ConsumerDeep-dive · The New Pool

GLP-1: from zero to ₹64 L a month in seven months.

The single biggest new line in the FY27 plan — a weight-loss program built with a pharma partner (Eli Lilly / Novo Nordisk). It starts in September and compounds steeply: an 88%-margin engine that supplies most of Consumer's Q4 acceleration.

Monthly GM ramp · Sep-26 launch → Mar-27
₹3 L (Sep) → 17 L (Dec) → 64 L (Mar)
₹1.9 CrFY27 revenue
₹1.7 CrFY27 GM · 88% margin
₹0.9 CrFY27 CAC investment
Sep-26Launch month in the AOP
  • Why it works: Practo owns the consult-to-adherence journey — doctor consult, prescription, monitoring and refills — which is where GLP-1 programs win or lose.
  • The watch item: regulatory posture on GLP-1 consumer marketing (CDSCO) shapes partner choice and go-to-market; the plan carries a dedicated CAC line so the ramp is bought, not assumed.
Source: FY27 AOP workbook · Consumer tab (GLP revenue / COGS / GM / CAC lines); partner context from business review.
practo · OM TrackTrack 02 · Profit

Operating margin: ₹561 → 888 L a month.

OM grows +58% June to March — faster than GM — because the plan holds people costs flat and spends marketing only where GM follows. At the exit, OM runs +61% year on year.

561 648 686 888 Jun Sep Dec Mar-27
Assured +₹1,307Cumulative OM add Jun→Mar
Consumer +₹286Second-largest lever
Prime +₹216PFC + txn recovery
Mktg −₹769Deliberate, gated invest
OM ₹ L/month; lever adds cumulative Jun→Mar from the AOP lever build. FY27 OM ₹79.3 Cr (+23%). DRI: Guddu.
practo · Supply ScoreTrack 03 · The Hidden ₹10 Cr

The GM we already own but don't yet monetise.

Supply score measures how much value we extract from hunted supply. At ~10% today, lifting it toward 30% unlocks a realistic ₹10.2 Cr/month — mostly by upgrading content and features on profiles we already have.

Current scoreRealistic target
Reviews
52%
→75%
Cashless
47%
→75%
Teleconsult
14%
→60%
Evening avail.
12%
→22%
Scheduler
6%
→30%
Discounts
0.3%
→25%
  • Reviews is the crown jewel — ₹1.1 Cr/month realistic upside alone; requires a 5× step-up in review collection, led offline by GTM.
  • FY27 focus is deliberately narrow: Reviews, Cashless and Discounts — the three levers with the best effort-to-GM ratio.
  • Score → 30% gets to ~60% profile unlock and the full ₹10.2 Cr/month opportunity.
Lever-wise supply-score model · current supply GM ₹6.3 Cr/month · DRI: Kshitij.
practo · FoundationPlatform Excellence

Platform Excellence: 0.4 → 0.9.

PE is the composite of stability, hygiene, conversion, listing quality and AI interventions — the foundation every lever stands on. It has already moved 0.40 → 0.55 since March; the plan takes it to 0.90 by the exit.

0.40 0.55 0.67 0.73 0.90 Mar A Jun A Sep T Dec T Mar-27 T
SignalTodayMar-27
Web conversion13%20%
App conversion26%40%
Listing → CTR19%30%
Txn upliftbase+65–80%
Search bounce66%50%
Stability · error <0.3%, 99.7% uptime Hygiene · site speed <2s 6 listing-algorithm gaps closing 4 AI agents on data & reviews
PE targets: 0.67 (Sep) · 0.73 (Dec) · 0.90 (Mar-27). Conversion targets feed the Assured & Consumer lead models.
practo · FoundationThe AI Workforce

Five agents, three jobs: demand, support, supply.

The agent workforce is how the plan scales volume without scaling headcount — it is why overheads hold flat while GM grows 23%. Each agent owns a funnel.

Demand · Ally

The booking agent

Runs the lead-to-book-to-walk-in funnel across calls and WhatsApp — at 107% of human efficiency, 50% of the cost. Carries the conversion lever in the Assured model.

Support · Caro + Aisha

The resolution agents

Caro resolves consumer support toward an 80%+ AI-resolution rate; Aisha covers provider support, scaling coverage by generating skills directly from support documentation.

Supply · Sage + Remi

The sales & ops agents

Sage hunts Prime supply over 2-way WhatsApp + Voice AI — ₹30 L/month pipeline potential, extending to Reach next. Remi automates practice-side operations.

  • Where it shows in the P&L: flat people costs (₹513 L/month held through the year) while transaction volume nearly doubles — the agents absorb the growth.
  • Where it shows in the model: ATRP conversion gains in Assured, AI-plan mix in Prime (10% → 26%), and support cost-to-serve across Consumer.
Agent roles & potential from the AI-agents review; people-cost line from FY27 AOP workbook · B2C Table.
practo · FoundationThe Moat

Retention is the compounding moat.

Beyond acquisition, FY27 deepens the base. Four durable metrics decide how much of the growth sticks — all trending the right way, all with explicit March targets.

LeverMar AJun ASep TMar-27 T
Platform Excellence0.400.550.670.90
CRM Outreach OM (₹)−190K+400K+600K+1.2M
Repeat Retention % (12M)11.4%11.6%11.7%11.8%
Repeat Txn Frequency2.762.762.782.83
PGS Share45.2%45.6%45.8%46.2%

The standout swing: CRM Outreach OM moves from a −₹190K cost to a +₹1.2M profit centre by March — lifecycle outreach pays for itself and then some. PGS share grows through targeted outreach and new consumer value propositions.

PGS = Practo GMV share. Retention targets from the review base tables; they underpin the repeat-transaction assumptions in the AOP.
practo · FY27The Scorecard

The FY27 scorecard.

Twelve numbers that define the year — six from the AOP P&L, six from the operating plan behind it. Hit these and we exit FY27 a structurally more profitable, more defensible B2C business.

FY27 Revenue
₹257 Cr

full-year · +35% YoY

FY27 Gross Margin
₹141 Cr

full-year · +23% YoY

FY27 Operating Margin
₹79 Cr

full-year · +23% YoY

FY27 EBIT-2
−₹1 Cr

near breakeven · from −₹20 Cr

GM run-rate
₹14.9 Cr

/month at exit · +46% vs Jun

OM run-rate
₹8.9 Cr

/month at exit · +61% YoY

Assured GM

₹281 → 545 L/month

IP / Day
72

at exit · on path to 100

Assured Leads
1.44 L

/month · 2× June

GLP-1
₹64 L

/month GM by exit · new line

Platform Excellence
0.90

from 0.40 in March

Supply Score
30%

from 10% · ₹10 Cr latent

FY27 = Apr 2026 – Mar 2027. Financials = full-year AOP; operating metrics = Mar-27 exit. Source: FY27 AOP workbook.
practo · FY27Clear-Eyed

Where the plan can break — and the guardrail.

Four structural risks, each visible in the model itself. Naming them is how the weekly review keeps the plan honest.

Supply retention

The churn assumption

The Assured base only compounds if hard churn falls 40% → 10% and payment-led churn goes under 1%. Guardrail: tier programme, invoicing discipline and partner ROI dashboards — reviewed weekly.

Prime GTM flip

Negative until October

Prime's model needs hunting to reach 4,722 txns/month while churn drops a third — the flip is dated, and H2 GM depends on it. Guardrail: Sage AI pipeline plus plan-migration upside that doesn't depend on net adds.

New-pool dependency

GLP-1 & the Q4 ramp

₹64 L of the March exit is a line that doesn't exist yet, in a category with evolving regulation (CDSCO). Guardrail: partner-led model, dedicated CAC budget, and a September start that leaves two quarters of learning.

H2-loaded plan

59% of the climb is Q4

GM plateaus through Oct–Nov (seasonality) and then must add ₹278 L/month in a single quarter. Guardrail: the Q4 build is lever-wise in the model — every lakh has a named owner and a monthly checkpoint.

Risks read directly from the AOP model structure; mitigations from the operating plan.
practo · FY27The Roadmap

How the year sequences.

Quarterly average GM run-rate: ₹1,077 L (Q2) → ₹1,175 L (Q3) → ₹1,402 L (Q4). The plan builds foundations in Q2, flips the recovering engines in Q3, and compounds everything in Q4.

Q2 · Jul–Sep

Build the base

  • GTM net-add machine scales in Assured
  • PEDA demand initiatives go live (listing redesign, Search 2.0, AI booking recovery)
  • UAE supply step: +400 RS relations
  • GLP-1 launches in September
Q3 · Oct–Dec

Flip the engines

  • Prime GTM net turns positive (Oct)
  • Reach pricing step + new channels at full run-rate
  • Integration & CPW mix builds in Assured
  • PE reaches 0.73 · GM holds through seasonality
Q4 · Jan–Mar

Compound to the exit

  • GM +₹278 L in the quarter — 59% of the climb
  • Assured crosses ₹500 L/month · 72 IP/day
  • GLP-1 at ₹64 L/month · Consumer at ₹278 L
  • Exit: ₹1,494 L GM · ₹888 L OM · PE 0.90
Sequencing read from the AOP monthly build (B2C Table + business tabs).
practo · B2CFY27

One platform. Eight engines.
A profitable FY27.

The through-line is simple: double the Assured engine on supply and product-led demand, flip Prime's GTM, let GLP-1 and Instant Cx carry Consumer, and hold costs flat while an AI workforce absorbs the volume. The result: a ₹14.9 Cr monthly run-rate, ₹141 Cr of FY27 gross margin, and B2C at the doorstep of profit.

₹1,022 → 1,494 LMonthly GM · Jun → Mar
−₹1 CrEBIT-2 · from −₹20 Cr
72 → 100IP/day trajectory
0.90Platform Excellence

That's the FY27 plan. Now we go build it — one month, one lever at a time.

Practo B2C · FY27 Strategy OffsiteThank you
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