May is closed at 558. The targets ahead require 646 by September — a 16% lift over May (12% YoY growth by September). Each lever shows what share of the growth above May it is expected to contribute, each month.
Each card is a dependency bucket. Click to expand the sub-levers and projects behind it. Four new levers join this refresh: IT Infra Cost Led, Reach + POC Led, UAE MP Led, and Others. Prime's volume sub-lever now splits into Organic and Paid.
How to read: Each % is the expected share of that month's OM growth above May attributable to that lever. May is closed at 558 — all forward months are targets. June figures are amplified by a small ₹2L total delta base (a ₹1.8L move alone equals 90%+ of June's delta) — treat June % with caution.
| Lever | June | July | August | September | Jun–Sep Total |
|---|---|---|---|---|---|
| Assured Led | 564% | 69% | 104% | 90% | 94% |
| ↳ Leads Led | 687% | 74% | 141% | 103% | 112% |
| ↳ GTM | 503% | 17% | 19% | 11% | 20% |
| ↳ Performance Marketing | 69% | 30% | 29% | 23% | 27% |
| ↳ PEDA Releases | 115% | 18% | 70% | 50% | 48% |
| ↳ New Initiatives | 0% | 9% | 23% | 20% | 18% |
| ↳ GMPL Led | -120% | -5% | -37% | -13% | -18% |
| Ops Cost Led | 250% | 19% | 18% | 29% | 26% |
| IT Infra Cost Led | 400% | 15% | 12% | 5% | 13% |
| Reach + POC Led | -500% | -24% | -24% | -16% | -25% |
| UAE MP Led | 50% | 11% | 10% | 6% | 9% |
| Prime Led | -804% | -2% | -43% | -25% | -33% |
| ↳ Organic Volume Led | -317% | -5% | -36% | -25% | -26% |
| ↳ Paid Volume Led | -487% | -24% | -36% | -19% | -30% |
| ↳ Prime PFC Led | 0% | 28% | 28% | 18% | 23% |
| Consumer Led | 50% | 6% | 14% | 3% | 8% |
| Others | 90% | 5% | 9% | 8% | 8% |
| OM absolute | 560 | 605 | 607 | 646 | — |
| Expected delta above May | +2 | +47 | +49 | +88 | +186 |
| % Growth v May | 0% | 8% | 9% | 16% | — |
| % Growth YoY | -3% | 5% | 9% | 12% | — |
| IP / Day | 46 | 48 | 51 | 56 | — |