Practo · B2C Care Navigation

Operating Margin
Growth Levers
Jun → Sep 2026

May is closed at 540. The targets ahead require 668 by September — a 24% lift. Each lever shows what share of the growth above May it is expected to contribute, each month.

May Closed 540
Sep Target 668
Target Delta +127
Target Growth v May +24%
Jun–Sep Total Dependency 93%
Sep Dependency 97%
May · Closed
540
Baseline
June · Target
565
+25 · +5% above May
July · Target
614
+73 · +14% above May
August · Target
622
+81 · +15% above May
September · Target
668
+127 · +24% above May
IP / Day
45→56
+24% throughput
Dependency Buckets
% of growth above May expected from each lever

Each card is a dependency bucket. Click to expand the sub-levers and projects behind it. Assured Led now breaks into Leads Led (with GTM, Performance Marketing, PEDA Releases, New Initiatives) and GMPL Led.

AL
Assured Led
Dominant lever · Leads + GMPL
Jun
71%
Jul
41%
Aug
53%
Sep
62%
Total
55%
Sub-levers & projects →
Sub-dependency breakdown
LL
Leads Led
Jun 81% Jul 44% Aug 75% Sep 69%
66%
GT
GTM
Jun 41% Jul 11% Aug 12% Sep 7%
12%
PM
Performance Marketing
Jun 31% Jul 16% Aug 7% Sep 14%
14%
PE
PEDA Releases
Jun 9% Jul 11% Aug 42% Sep 34%
29%
NI
New Initiatives
Jun 0% Jul 6% Aug 14% Sep 14%
11%
GM
GMPL Led
Jun -10% Jul -3% Aug -22% Sep -8%
-11%
⚠ GMPL will drop further without interventions. To keep up with leads growth we need to pace up GMPL growth.
Leads · GTM projects (Relations Led)
Super KA + KA Wins and Winback Plan
Leadership connects with warm KA leads to close Assured contracts. Pipeline: Manipal, Sparsh, Sakra — expected June close.
ACM Excellence Track for Retention and Winback
Comprehensive ACM playbook — performance reports, upsell strategies, joint business plans. Partner Performance Reports tool shipped.
Leads · Performance Marketing projects
AI Marketing Optimisation Track
AI-led optimisation targeting 10% paid marketing efficiency improvement via Actioneer platform.
Google Ads ↔ Internal Data Correlation
AI Optimisation Suggestions
Anomaly Detection
Prompting Engine for Analysis
Automated Campaign Creation
Automated A/B Experimentation
Paid Sx (SEM + Meta)
Leads · PEDA projects
India GMV and Leads Growth Charter
a. Practo Sure (Surgery Cost Calculator)
b. Search 2.0
c. WhatsApp CTA on Assured Profiles
d. Listing & Assured Card Redesign
e. Reviews
API + T2 Expansion Upside
Filed under New Initiatives.
GMPL Led · projects
Cost per Walkin Migration Track
Migrate practices below ~240 GMPL to cost-per-walkin to erase attribution hurdles and improve GMPL per account to ~500. 5 accounts signed May, 8 expected June.
Unblocking Attribution
Software Integrations Track
13% of Assured leads on two-way API — target 18% by June exit. Integrate HIS/HMS partners to overcome tech and data privacy barriers.
Smart Attribution Agents
AI swarm driving end-to-end Assured Leads lifecycle — booking to IP. Ideation phase.
OC
Ops Cost Led
Steady tailwind
Jun
20%
Jul
12%
Aug
11%
Sep
20%
Total
16%
Projects behind this lever →
Key projects
Ops Excellence Charter
Process redesign and AI-led transformation to enable cost-savings on resources deployed. Driven by Ops leaders across BUs.
ATRP (AI To Run Practo) Track
AI agents embedded in Practo operations — each owns a high-volume, repetitive function. Ship v0 fast, ramp as trust is earned.
Live: Ally, Caro (WA campaign + Skalix voice), Sage
Aisha (Doctor Experience Agent) — building through June
PL
Prime Led
Two sub-levers · volatile June
Jun
-24%
Jul
31%
Aug
20%
Sep
12%
Total
16%
Projects behind this lever →
Sub-dependency breakdown
VL
Prime Volume Growth Led
Jun -24% Jul +14% Aug 2% Sep -1%
2%
PF
Prime PFC Led
Jun 0% Jul 18% Aug 17% Sep 13%
14%
Prime PFC Led · key projects
Prime Fraud Striker
Striker System detects & penalises practices gaming Prime refund policy. May: AI rejected 2.09L refunds; Striker practices dropped refund rates 55%→42%.
June target 16L (6L comfortable win)
~700 practices ≥40% refund rate; 107 in Striker. Gap analysis end of week.
Cashless with Discounts Pilot
Fraction of take rate back to customers on cashless usage to raise walk-in rates and reduce No Shows. Scoping underway.
CL
Consumer Led
Demand-side
Jun
8%
Jul
5%
Aug
10%
Sep
3%
Total
6%
Projects behind this lever →
Key projects
LO Reduction Track
Web Landing Pages
KL
Key Levers Total
Combined dependency
Jun
76%
Jul
90%
Aug
94%
Sep
97%
Total
93%
What this means →
Reading the numbers
97% in September
97% of the growth above May expected in September is expected to come from the identified key levers. The remaining 3% is unattributed or structural.
93% across Jun–Sep total
Across the full period, 93% of cumulative growth above May is expected to come from the identified levers — dependency rises steadily from 76% in June to 97% by September.
Complete data
All levers · % of growth above May expected each month

How to read: Each % is the expected share of that month's OM growth above May attributable to that lever. May is closed at 540 — all forward months are targets.

LeverJuneJulyAugustSeptemberJun–Sep Total
Assured Led 71% 41% 53% 62% 55%
↳ Leads Led 81%44%75%69%66%
↳ GTM 41%11%12%7%12%
↳ Performance Marketing 31%16%7%14%14%
↳ PEDA Releases 9%11%42%34%29%
↳ New Initiatives 0%6%14%14%11%
↳ GMPL Led -10% -3% -22% -8% -11%
Ops Cost Led 20% 12% 11% 20% 16%
Prime Led -24% 31% 20% 12% 16%
↳ Prime Volume Growth Led -24%+14%2%-1%2%
↳ Prime PFC Led 0%18%17%13%14%
Consumer Led 8% 5% 10% 3% 6%
Key Levers Dependency %
Share of growth above May explained by identified levers		 76% 90% 94% 97% 93%
OM absolute 565 614 622 668 —
Expected delta above May +25 +73 +81 +127 +306
IP / Day 46 48 51 56 —