Practo Prime · Launch-to-Date Review
Since launching in September 2025, Prime AI — a premium, walk-in-only Prime plan — has grown ~11× to 1,530 live relations. It now contributes 12.8% of Prime net revenue, nearly double its ~7% share of the Prime base.
Overview
Prime AI is a next-generation Prime plan that layers intelligent automation on top of Practo's listing and booking engine. It carries a higher price than regular Prime — justified by the AI capabilities it adds — and shifts the billing model entirely to walk-ins.
Pricing is fixed by specialty. A clinic doesn't pick a tier — it's eligible for exactly one Prime AI plan, set by its specialty. A dentist can only take the ₹699 plan; a general physician, the ₹299 plan. This is why the plan split (§05) tracks the specialty mix so closely.
Picks up every call — after hours, during lunch, or when the front desk is already on the line. No missed calls, no missed patients.
An AI agent automatically chases missed appointments and nudges patients to rebook — recovering revenue with zero staff effort.
A verified badge and rank boost that lift discoverability and reinforce credibility with prospective patients.
Billing triggers on a real visit after an online booking — never on calls or leads that don't convert. Cleaner ROI for the clinic.
01 · Share of Overall Prime
This is the crux of the Prime AI story. Its share of monetisable transactions and monetised transactions has climbed to ~11%, and its share of net revenue has reached 12.8% — well ahead of its ~7% share of relations.
Prime AI as a % of the Prime total, by month · hover for the full breakdown
Hover the chart for exact monthly figures
| Metric |
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July 2026 is month-to-date (through the 21st), so absolute transaction and revenue counts are partial; the share figures remain representative. Net revenue is after discounts and refunds, in ₹ lakh; §06 breaks down the underlying unit economics.
02 · PFC Comparison
Prime AI charges meaningfully more per txn than Supreme — its net PFC has run 24–41% above Supreme's every month. Prime AI's refund rate on monetised txns has run 38–50% of gross PFC, versus a narrower 37–42% for Supreme — the extra discounting cuts into the premium, but Prime AI still nets more per txn every month.
₹ per monetised txn, before discounts & refunds
| Segment | Oct 25 | Nov 25 | Dec 25 | Jan 26 | Feb 26 | Mar 26 | Apr 26 | May 26 | Jun 26 | Jul 26 |
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Refund & discount as a share of gross PFC — how much is actually lost per monetised txn
| Segment | Oct 25 | Nov 25 | Dec 25 | Jan 26 | Feb 26 | Mar 26 | Apr 26 | May 26 | Jun 26 | Jul 26 |
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₹ per monetised txn, after discounts & refunds
| Segment | Oct 25 | Nov 25 | Dec 25 | Jan 26 | Feb 26 | Mar 26 | Apr 26 | May 26 | Jun 26 | Jul 26 |
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Monetised = a txn that was actually billed. Monetisable = a txn that could be billed — a broader base (§01). Prime AI row highlighted.
₹ per monetisable txn, before discounts & refunds
| Segment | Oct 25 | Nov 25 | Dec 25 | Jan 26 | Feb 26 | Mar 26 | Apr 26 | May 26 | Jun 26 | Jul 26 |
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Refund & discount as a share of gross PFC — how much is actually lost per monetisable txn
| Segment | Oct 25 | Nov 25 | Dec 25 | Jan 26 | Feb 26 | Mar 26 | Apr 26 | May 26 | Jun 26 | Jul 26 |
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₹ per monetisable txn, after discounts & refunds
| Segment | Oct 25 | Nov 25 | Dec 25 | Jan 26 | Feb 26 | Mar 26 | Apr 26 | May 26 | Jun 26 | Jul 26 |
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"Overall" is the blended average across Supreme, Prime AI and Others. Refund % = |refund ₹| ÷ gross PFC. Figures are from the MoM Prime performance report; small rounding differences between gross, refund and net cells are expected as each is independently averaged.
03 · Relation Growth
Live relations climbed every month since launch. Growth was fastest in the first quarter — bulk go-lives and multi-doctor expansions added ~190 net relations a month through late 2025 — before settling into steady gains and a sharp Jun 2026 re-acceleration (+211). This happened even as the overall Prime base contracted ~7.6%, so Prime AI gained share against the tide.
End-of-month live relations (prime_campaigns_daily) · hover any bar for net adds and go-lives
Hover the bars for exact monthly figures
| Metric |
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Overall Prime relations (all plans, the denominator behind Prime AI's % share) — from the same monthly snapshot as the share figures above.
04 · Hunt vs Migration
1,319 campaigns went live on Prime AI over the program's run to date. Early on (Sep–Oct 2025) more than 80% were fresh entrants to Prime. From November onward the picture flipped — migrations from existing Prime plans became the majority, settling at 60–65% of monthly additions. Prime AI is now largely upgrading the existing Prime base, not just acquiring new subscribers.
New campaigns each month, split by whether the doctor was new to Prime (fresh) or upgrading from an existing plan (migration)
Hover the bars for exact monthly figures
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In several months (Sep–Dec 2025, Jun 2026) net additions ran ahead of new go-lives — the signature of multi-doctor expansions, where an existing campaign adds a second or third doctor.
05 · Plan Split
The ₹499 plan has anchored the base throughout, holding 47–57% of live relations as the core mid-premium tier. The top ₹699 tier has eased from a 33% share at launch to 21% as more affordable options grew. The entry-level GP plan launched at ₹299 but was replaced by ₹349 from December 2025 — only doctors onboarded in that first month were grandfathered onto ₹299, so its share steadily shrinks (11% → 2%) while ₹349 has ramped to ~7% of the base as the current GP plan.
Because Prime AI pricing is fixed by specialty (see Overview), the plan split largely reflects the specialty mix. Splits are by price plan; Prime AI and Prime AI Lite are counted together throughout.
Share of the end-of-month live base, by plan
| Plan |
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Shares are of the end-of-month live base. ₹349 replaced ₹299 as the GP plan from December 2025; ₹299 is closed to new sign-ups and only remains for doctors onboarded in the launch month. Columns may not sum to exactly 100% due to rounding.
The table above splits the live base by relations — how many doctors hold each plan. The table below splits monetised transactions by plan — how much billed activity each plan generates. They diverge because plans transact at different rates: ₹699 is ~21–30% of relations but only ~11–16% of monetised transactions, while ₹499 is under-represented in relations (48–59%) relative to its transaction share (55–71%). In short, ₹499-plan doctors transact more per relation than ₹699-plan doctors.
Share of monetised Prime AI txns that month, by plan — this is the mix used to weight blended PFC (§02)
| Plan |
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Shares are of that month's monetised transactions, Oct 2025 – Jun 2026. Columns may not sum to exactly 100% due to rounding.
06 · Unit Economics and Conversions
Prime AI bills a fixed cost per txn (PFC). Gross PFC is the sticker charge; net PFC is what Practo keeps after discounts and refunds. In June 2026 a monetised Prime AI txn carried a gross PFC of ₹513 and lost ~47% to discounts & refunds, netting ₹270 — producing ₹32.8L of net revenue that month, up 8.5× from ₹3.9L in October.
Revenue has scaled fast, but revenue quality has softened: gross PFC has held near ₹510 a txn, yet net PFC has slipped from ₹305 to ₹270 as the share of gross lost to discounts and refunds rose from 41% to 47%.
Prime AI monthly revenue, ₹ lakh · the gap between the lines is discounts and refunds · hover for detail
Hover the chart for exact monthly figures
₹ per txn · a flat gross line with falling net shows deepening discounts/refunds · hover for detail
Hover the chart for exact monthly figures
| Metric |
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PFC = plan fixed cost, charged per txn. Refund % = share of gross PFC lost to discounts & refunds. Figures cover monetised Prime AI txns, Oct 2025 – Jun 2026. Revenue is in ₹ lakh.
Of everyone who calls in (unique reach), how much books directly, how much the AI receptionist converts, and how much the human Ops team recovers from what's left
| Metric |
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AI conv % = AI txns ÷ unique call reach. Ops conv % = Ops txns ÷ (unique reach − AI txns) — Ops converts the reach AI didn't.
07 · Plan Ahead for FY27
The FY27 operating plan targets a steady migration of monetised-transaction share toward Prime AI. From a June 2026 base of 10.4%, Prime AI is planned to reach 25.7% of monetised transactions by March 2027 — a +15.3pp gain, taken almost entirely from Supreme (60.3% → 45.0%), while all other plans hold flat at 29.4%.
FY27 operating plan · Jun 2026 (current base) → Mar 2027 · hover for the full split
Hover the chart for exact monthly figures
| % share of monetised | Jun 26 | Jul 26 | Aug 26 | Sep 26 | Oct 26 | Nov 26 | Dec 26 | Jan 27 | Feb 27 | Mar 27 |
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June 2026 is the current base; figures from July 2026 onward are FY27 plan targets, not actuals. Shares are of total monetised transactions across all plans and may not sum to exactly 100% due to rounding.
08 · Specialty Mix
Looking at each specialty's share of net revenue (not relations) tells a different story from the relations mix: Dermatology over-indexes in Prime AI and is still rising (20% → 23% of AI revenue, Oct'25–Jun'26), while Psychiatry's share has collapsed from 15% to 5% — even as it remains a much bigger driver for Supreme (~11–12% throughout). Gastroenterologist has emerged from near-zero to 6% of AI revenue, a pocket of strength unique to the AI product.
Share of Prime AI net revenue, by specialty · hover for detail
Hover the chart for exact monthly figures
Share of Prime AI net revenue
| Specialty |
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"All other" is a residual (100% − named specialties) and absorbs the ~25–30 smaller specialties plus minor rounding.
Share of net revenue by specialty, latest month — where does Prime AI over- or under-index?
| Specialty | Prime AI | Base | Supreme | Total Prime |
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"Supreme" = Prime Supreme plans; "Base" = other legacy Prime plans (neither Supreme nor Prime AI); "Total Prime" = Supreme + Prime AI + Base combined. Figures are % of that segment's own net revenue for the month, from the Practo revenue-by-specialty report.
09 · Pre and Post Prime AI Case
161 campaigns that migrated from other Prime plans onto Prime AI, split into three monthly cohorts by migration date, each compared over the 3 months before vs. 3 months after migration. Net revenue is up +54% overall — and the lift is accelerating: the Dec'25 cohort grew net revenue +39%, but the Feb'26 cohort grew +75%. The same later cohorts also show a smaller rise in refund rate, suggesting the migration experience is improving over time even as the revenue upside grows.
| Metric | Cohort 1 Dec '25 · n=75 |
Cohort 2 Jan '26 · n=55 |
Cohort 3 Feb '26 · n=31 |
Total 3M n=161 |
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Each cohort compares the 3 months immediately before its migration month to the 3 months immediately after (e.g. Cohort 1 migrated Dec 2025: Sep–Nov vs. Jan–Mar). Refund % = Refunds ÷ Gross revenue; its "Growth %" row is the change in percentage points (pp), not a relative %. All other Growth % rows are relative change. Gross/Net PFC = Gross/Net revenue ÷ Monetisable txns. Revenue figures are in ₹ lakh.