Practo Prime · Launch-to-Date Review
Since launching in September 2025, Prime AI — a premium, walk-in-only Prime plan — has grown ~11× to 1,530 live relations. It now contributes 12.8% of Prime net revenue, nearly double its ~7% share of the Prime base.
01 · The product
Prime AI is a next-generation Prime plan that layers intelligent automation on top of Practo's listing and booking engine. It carries a higher price than regular Prime — justified by the AI capabilities it adds — and shifts the billing model entirely to walk-ins.
Pricing is fixed by specialty. A clinic doesn't pick a tier — it's eligible for exactly one Prime AI plan, set by its specialty. A dentist can only take the ₹699 plan; a general physician, the ₹299 plan. This is why the plan mix (§05) tracks the specialty mix so closely.
Picks up every call — after hours, during lunch, or when the front desk is already on the line. No missed calls, no missed patients.
An AI agent automatically chases missed appointments and nudges patients to rebook — recovering revenue with zero staff effort.
A verified badge and rank boost that lift discoverability and reinforce credibility with prospective patients.
Billing triggers on a real visit after an online booking — never on calls or leads that don't convert. Cleaner ROI for the clinic.
02 · PFC benchmarking
Prime AI charges meaningfully more per booking than Supreme — its net PFC has run 24–41% above Supreme's every month. It earns that premium by losing more to discounts & refunds: Prime AI's refund rate on monetised bookings has run 38–50% of gross PFC, versus a narrower 37–42% for Supreme. The extra discounting cuts into the premium, but Prime AI still nets more per booking every month.
₹ per monetised booking, before discounts & refunds
| Segment | Oct 25 | Nov 25 | Dec 25 | Jan 26 | Feb 26 | Mar 26 | Apr 26 | May 26 | Jun 26 | Jul 26 |
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Refund & discount as a share of gross PFC — how much is actually lost per monetised booking
| Segment | Oct 25 | Nov 25 | Dec 25 | Jan 26 | Feb 26 | Mar 26 | Apr 26 | May 26 | Jun 26 | Jul 26 |
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₹ per monetised booking, after discounts & refunds
| Segment | Oct 25 | Nov 25 | Dec 25 | Jan 26 | Feb 26 | Mar 26 | Apr 26 | May 26 | Jun 26 | Jul 26 |
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Monetised = a booking that was actually billed. Monetisable = a booking that could be billed — a broader base (§07). Prime AI row highlighted.
₹ per monetisable booking, before discounts & refunds
| Segment | Oct 25 | Nov 25 | Dec 25 | Jan 26 | Feb 26 | Mar 26 | Apr 26 | May 26 | Jun 26 | Jul 26 |
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Refund & discount as a share of gross PFC — how much is actually lost per monetisable booking
| Segment | Oct 25 | Nov 25 | Dec 25 | Jan 26 | Feb 26 | Mar 26 | Apr 26 | May 26 | Jun 26 | Jul 26 |
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₹ per monetisable booking, after discounts & refunds
| Segment | Oct 25 | Nov 25 | Dec 25 | Jan 26 | Feb 26 | Mar 26 | Apr 26 | May 26 | Jun 26 | Jul 26 |
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"Overall" is the blended average across Supreme, Prime AI and Others. Refund % = |refund ₹| ÷ gross PFC. Figures are from the MoM Prime performance report; small rounding differences between gross, refund and net cells are expected as each is independently averaged.
03 · Adoption
Live relations climbed every month since launch. Growth was fastest in the first quarter — bulk go-lives and multi-doctor expansions added ~190 net relations a month through late 2025 — before settling into steady gains and a sharp Jun 2026 re-acceleration (+211). This happened even as the overall Prime base contracted ~7.6%, so Prime AI gained share against the tide.
End-of-month live relations (prime_campaigns_daily) · hover any bar for net adds and go-lives
Hover the bars for exact monthly figures
04 · How the base is built
1,319 campaigns went live on Prime AI over the program's run to date. Early on (Sep–Oct 2025) more than 80% were fresh entrants to Prime. From November onward the picture flipped — migrations from existing Prime plans became the majority, settling at 60–65% of monthly additions. Prime AI is now largely upgrading the existing Prime base, not just acquiring new subscribers.
New campaigns each month, split by whether the doctor was new to Prime (fresh) or upgrading from an existing plan (migration)
Hover the bars for exact monthly figures
| Month | Total go-lives | Fresh | Migration | Migration % |
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In several months (Sep–Dec 2025, Jun 2026) net additions ran ahead of new go-lives — the signature of multi-doctor expansions, where an existing campaign adds a second or third doctor.
05 · Plan mix
The ₹499 plan has anchored the base throughout, holding 47–57% of live relations as the core mid-premium tier. The top ₹699 tier has eased from a 33% share at launch to 21% as more affordable options grew. The entry ₹349 plan, introduced in December 2025, has ramped quickly to ~7% of the base.
Because Prime AI pricing is fixed by specialty (§01), the plan mix largely reflects the specialty mix. Splits are by price plan; Prime AI and Prime AI Lite are counted together throughout.
Share of the end-of-month live base, by plan
| Month | ₹299 | ₹349 | ₹399 | ₹499 | ₹699 | Total live |
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Shares are of the end-of-month live base. The ₹349 plan launched in December 2025. Columns may not sum to exactly 100% due to rounding.
The table above splits the live base by relations — how many doctors hold each plan. The table below splits monetised transactions by plan — how much billed activity each plan generates. They diverge because plans transact at different rates: ₹699 is ~21–30% of relations but only ~11–16% of monetised transactions, while ₹499 is under-represented in relations (48–59%) relative to its transaction share (55–71%). In short, ₹499-plan doctors transact more per relation than ₹699-plan doctors.
Share of monetised Prime AI bookings that month, by plan — this is the mix used to weight blended PFC (§02)
| Month | ₹299 | ₹349 | ₹399 | ₹499 | ₹699 |
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Shares are of that month's monetised transactions, Oct 2025 – Jun 2026. Columns may not sum to exactly 100% due to rounding.
06 · Specialties
Through December 2025 the live base was essentially a dentist pilot — dentists were 67% of relations. A one-time bulk migration in January 2026 restructured the programme into a broad, multi-specialty base: dentist share fell to ~22%, Gynaecology emerged as a clear #2, and the top five specialties now hold ~58% of relations, versus near-total concentration in the pilot. The mix has been remarkably stable since — no specialty has moved more than ~2pp.
Share of the live base for the leading specialties, Dec 2025 → Mar 2026 · hover for detail
Hover the chart for exact monthly figures
| Specialty | Dec '25 | Jan '26 | Feb '26 | Mar '26 | Trend |
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Specialty mix uses practo_one_programs_snapshot end-of-month snapshots (available Nov 2025 onward); Nov 2025 is excluded as a 21-doctor pilot. Apr–Jul 2026 follow the same stable pattern as Mar 2026. Snapshot shares are approximate and may not sum to 100% due to rounding and the combined "Others" grouping.
07 · The payoff
This is the crux of the Prime AI story. Its share of monetisable transactions and monetised transactions has climbed to ~11%, and its share of net revenue has reached 12.8% — well ahead of its ~7% share of relations. Put simply, a Prime AI relation is worth more than the average Prime relation.
Prime AI as a % of the Prime total, by month · hover for the full breakdown
Hover the chart for exact monthly figures
| Month | Monetisable txns (AI) | % monetisable | Monetised txns (AI) | % monetised | Net revenue (₹L) | % net revenue |
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July 2026 is month-to-date (through the 21st), so absolute transaction and revenue counts are partial; the share figures remain representative. Net revenue is after discounts and refunds, in ₹ lakh; §08 breaks down the underlying unit economics.
08 · Unit economics
Prime AI bills a fixed cost per booking (PFC). Gross PFC is the sticker charge; net PFC is what Practo keeps after discounts and refunds. In June 2026 a monetised Prime AI booking carried a gross PFC of ₹513 and lost ~47% to discounts & refunds, netting ₹270 — producing ₹32.8L of net revenue that month, up 8.5× from ₹3.9L in October.
Revenue has scaled fast, but revenue quality has softened: gross PFC has held near ₹510 a booking, yet net PFC has slipped from ₹305 to ₹270 as the share of gross lost to discounts and refunds rose from 41% to 47%.
Prime AI monthly revenue, ₹ lakh · the gap between the lines is discounts and refunds · hover for detail
Hover the chart for exact monthly figures
₹ per booking · a flat gross line with falling net shows deepening discounts/refunds · hover for detail
Hover the chart for exact monthly figures
| Month | Gross rev (₹L) | Net rev (₹L) | Monetised txns | Gross PFC (₹) | Net PFC (₹) | Refund % |
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PFC = plan fixed cost, charged per booking. Refund % = share of gross PFC lost to discounts & refunds. Figures cover monetised Prime AI bookings, Oct 2025 – Jun 2026. Revenue is in ₹ lakh.
Of everyone who calls in (unique reach), how much books directly, how much the AI receptionist converts, and how much the human Ops team recovers from what's left. This channel/lever view uses "total monetised book," not the revenue-billed transaction count — see note below.
| Month | Direct bookings | AI bookings | AI conv % | Ops bookings | Ops conv % | AI+Ops conv % |
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AI conv % = AI bookings ÷ unique call reach. Ops conv % = Ops bookings ÷ (unique reach − AI bookings) — Ops converts the reach AI didn't. Direct + AI + Ops = Total monetised book.
Total monetised book (Direct + AI + Ops bookings) counts every qualifying booking, and is the right figure for this channel/lever analysis. Monetised txns — the billed-revenue figure used in §07 Monetisation — is lower, because Prime AI's commercial terms don't charge a booking if that patient was already billed within the clinic's 180-day unique-customer window. The two match exactly through Jan 2026 and diverge by 284–413/month from Feb 2026 as repeat-within-180-days bookings grew. Both are correct — they just answer different questions: use total monetised book for lever/channel-mix analysis (as here), and monetised txns for revenue.
09 · FY27 plan
The FY27 operating plan targets a steady migration of monetised-transaction share toward Prime AI. From a June 2026 base of 10.4%, Prime AI is planned to reach 25.7% of monetised transactions by March 2027 — a +15.3pp gain, taken almost entirely from Supreme (60.3% → 45.0%), while all other plans hold flat at 29.4%.
FY27 operating plan · Jun 2026 (current base) → Mar 2027 · hover for the full split
Hover the chart for exact monthly figures
| % share of monetised | Jun 26 | Jul 26 | Aug 26 | Sep 26 | Oct 26 | Nov 26 | Dec 26 | Jan 27 | Feb 27 | Mar 27 |
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June 2026 is the current base; figures from July 2026 onward are FY27 plan targets, not actuals. Shares are of total monetised transactions across all plans and may not sum to exactly 100% due to rounding.