A home for shareable slide decks, one-pagers and any standalone HTML. Open any item below — each is a self-contained page with its own link you can share.
Full read of the n=119 metro study on Practo's proposed 14-day free follow-up: follow-up need vs. actual follow-through, why people don't return (the 7-day window expiring is the #2 reason), the ~10-day preferred window, and the proposition itself — 84% very likely to use it and 88% saying it would influence their platform choice. Every chart carries its base; cohort cuts (one-time / repeat / aware non-trialist) are flagged as directional.
Open report →A v0.1 BRD for a system that runs ailment-category acquisition end-to-end and continuously reallocates spend toward procedure margin (not cost-per-lead): the click→margin feedback loop, five-stage machine/people division of labour, funnel economics, healthcare guardrails, phased autonomy roadmap, and the 6 decisions needed.
Open report →India's inbound medical-tourism opportunity: market size, competitive landscape, the capability scorecard & mitigation plan, and the P&L to EBIT (in ₹ lakh).
Open deck →The 5-level, 12-specialty hospital audit framework behind Practo Assured — including the feedback-loop and 40L-review doctor standard.
Open deck →28 medical platforms (RealSelf, So-Young, Gangnam Unni, Bookimed…) ranked by revenue & traffic, plus a 28-procedure cosmetic-dermatology directory ranked by GMV (ISAPS 2024 volumes × US prices).
Open dashboard →22 India platforms (Practo, Pristyn Care, CureSkin, Vaidam…) by revenue & funding, plus an India procedure GMV directory (ISAPS 2024 India volumes × ₹ prices).
Open dashboard →12 specialties on 2025 benchmarks: market GMV, end-to-end funnel economics (booking → consult → diagnostics → procedure → repeat), platform-capturable value, and the build / don't-build scoring matrix.
Open dashboard →How Care Navigation reaches its September operating-margin target (May 540 → Sep 668, +24%): each growth lever's monthly share of the lift above May, with expandable dependency buckets (Assured Led → Leads Led / GMPL Led) and the GTM, performance-marketing, PEDA and new-initiative projects behind them.
Open dashboard →Seven AI agents (Ally, Caro, Aisha, Sage, Gatekeeper, Scout, Matty) replacing 109 headcount across patient care, provider support, growth and policy — with per-agent HC delta and monthly EBIT impact (₹216.6L total).
Open dashboard →The v0.3 category creation doc for Practo Aesthetics: problem statement (86% of high-AOV cosmetic GMV lost to walk-ins), scope across 3 verticals, 7 value pillars, brand architecture, acquisition model, 30% take-rate commercial model, app features, and the clinic data & audit framework.
Open document →A national Provider Verification programme for Jio's 10,000+ providers: the three risks addressed (infrastructure misrepresentation, ghost consultants, sub-standard quality), what we verify (premises, HIS data, equipment), real geo-tagged field evidence, consultant verification, scoring & portal, coverage & prioritisation, scope boundaries, the field-team & sample manpower profile, a bottom-up timeline, and per-unit commercials (₹15,000 verification + ₹5,000/yr maintenance, +18% GST).
Open page →The send-to-Jio 2-pager: the nine-step verification with real field evidence, consultant & RMO confirmation on the ground, score concept & weightages, and the month-on-month capacity ramp from 1,436 to 10,000 providers by March 2027 — with commercials and the August asks.
Open 2-pager →Client-agnostic proposal for insurance partners: the three network risks (paper empanelment, ghost consultants, sub-standard quality) and what verification solves for an insurer, scope & geo-tagged evidence standard, consultant & RMO confirmation, two slides defining the Hospital Excellence Score (50/30/20 pillars, 150+ checks → composite 1–5), ramp to 10,000 providers in ~8 months, team profile, and per-unit commercials (₹15,000 + ₹5,000/yr, +GST).
Open deck →205 Dubai localities plotted on a live street map and bundled into 9 zones, with computed Voronoi cell boundaries per locality and dissolved zone outlines, English labels, and hover/click highlights that trace each locality's and zone's actual shape.
Open map →The FY27 plan for B2C Care Navigation (Consumer excluded), built entirely from the CN Offsite Document — the road to ₹66.5 Cr operating margin (+28%). Organised into collapsible business folders (Overview · Assured Leads · Assured Conversion · Prime · Reach & POC · Close) with a ☰ side-menu to jump. Spine is the 7-lever OM bridge ₹52→67 Cr (98% named, DRI-wise); then the 6-lever Assured relations bridge to 9,826 (KA, new cities, L1/winback/MM), CPW ROI economics, tier program, marketing turnaround & channel plan, 9-initiative PEDA portfolio, the ATRP AI conversion engine (+618 walk-ins/day), Prime AOV & GTM flip, Reach/POC, cost discipline (people −9%), 3-year P&L, quarterly build with Q1 actuals, GMPL unit economics, risks & asks.
Open deck →The launch-to-date story of Prime AI, Practo Prime's premium walk-in-only plan (₹349–₹699): ~11× growth to 1,530 live relations since Sep 2025, the fresh→migration crossover in monthly go-lives, plan-mix and specialty concentration (Dentistry ~22%), and the payoff — 12.8% of Prime net revenue from ~7% of the base. Every chart shows month-on-month figures on hover; the 1,530 vs 1,624 count reconciliation is called out.
Open report →The Apollo pitch for Practo Assured, opening on the cornerstone belief that hospital infrastructure and surgeon experience drive the best medical outcomes: Practo credentials & journey, patient decision research, the audit/quality layer, Assured-vs-Prime differentiators, the Sheshadripuram proof point (240→417 leads, +73.75%), full-network projection (₹24 Cr/month, ₹287.7 Cr annual) with the 38-facility breakdown in appendix, CPW economics vs Google/Facebook (~9x ROI, flat ₹1,500 per walk-in), three pricing models, attribution rules, and the 5–6 hospital pilot ask.
Open deck →Every unique creative from the July 29 Tender Skin International × Practo batch scored on production quality and likely Facebook performance, with per-creative fixes ranked by priority — including three Meta policy risks, a spelling error, a duplicate story asset, and measured Reels safe-zone failures.
Open report →Leadership readout of the Ipsos quantitative concept test for Practo Sure: what was tested, six findings (second-opinion behaviour, pre-surgery concerns, concept reaction, most-valued features, ₹999 video vs ₹1,499 in-person pricing, the concierge add-on), what the study can't settle, and the recommendation with its evidence — build and pilot with ₹999 video as the lead offer. Hover any bar for the value; press T for the data table behind each chart.
Open deck →Six slides on a paid Care Manager for every planned surgery in Practo Assured: the eighteen tasks a family carries in the ten days around a surgery, the journey from choosing a surgeon to post-operative care, exactly what our human does at each of the five legs, two plans at ₹4,999 and ₹14,999, the cost to deliver each (₹107 a remote touch, ₹700 a hospital visit, ₹800 a second opinion) giving 34% and 50% margins, and the size of the prize at 1 lakh visitors converting at 5%.
Open deck →Consumer landing page for the combined proposition, in a light ivory-and-gold trust-and-luxury theme with editorial artwork. Practo Sure: free AI read of your reports, then a ₹999 independent signed second opinion. Practo Concierge: one named Care Manager from the decision to the settled claim, ₹4,999 remote or ₹14,999 with a person in the hospital. Copy rewritten for conversion by a three-writer panel and compliance-checked; shows the handover, all three plans, what the Care Manager does at each leg, nine written service levels and the questions families ask first.
Open page →Numbers-first summary of Clinikk built on the company MIS: two operating businesses (retail clinics, insurance) and two assets carrying ₹1.60 Cr of assigned value but no revenue (clinical software ₹1.25 Cr, health records ₹35 L). Revenue split and growth by business FY25–FY27E, gross margin, burn down 66% to ₹1.58 Cr, and Final EBITDA of ₹3.94 Cr which additionally carries deferred future founder salaries and one-time items. FY27E is split into ₹0.87 Cr of burn already incurred and ₹0.71 Cr borne by Practo for the rest of the year. Retail grows 22% while insurance falls 45% on a cancelled B2B2C contract. Balance sheet shows ₹1.18 Cr of assets against ₹3.31 Cr of payable liabilities, a net position of (₹2.13 Cr), of which ₹0.73 Cr is contingent on plan wind-down. Google ratings verified live across all twelve hubs — 4.87 across 6,861 reviews.
Open report →Corp-dev decision brief on the Clinikk acquisition, rebuilt on the company MIS and the assets-and-liabilities schedule. Four assets (retail clinics, insurance, software, health records); four plays each with their case, my read and a confidence by horizon; what we would take on — ₹1.58 Cr FY27E burn of which ₹0.71 Cr falls after August, ₹1.92 Cr of deferred founder salaries sitting outside burn, and a net balance-sheet position of (₹2.13 Cr); the marketplace-neutrality risk with three options and a pick; and the 4.87 hub rating across 6,861 verified Google reviews as the quality benchmark.
Open brief →.html file next to this one and add a matching <a class="card"> block (or run build-index.mjs to regenerate this list automatically), then re-deploy.